If you’re a Christopher Nolan worshiper like me, then you’ve been waiting patiently for him to start the viral marketing campaign for the upcoming 2012 movie The Dark Knight Rises. Remember the awesome Joker viral campaign for The Dark Knight? Well, just in time for the rapture tomorrow, it looks like Nolan is going to continue that trend, and first up is the revelation of Bane – and he looks effing scary.
This morning, http://thedarkknightrises.com went live, but don’t expect to see anything exciting when you first enter the site – it’s just a black screen. But click anywhere and a sound file (.wav) will open. It sounds like chanting, and it’s hard to make out what is said, but you have two choices: 1.) You can stick the .wav file into a sound analysis program; or 2.) cheat. I have to admit, I cheated. The folks at io9.com beat me to the punch this morning by posting all you need to know. If you DON’T want to know how to get to the main picture, and you want to figure it out yourself, STOP READING NOW!!!!! You’ve been warned.
Okay, here’s what you do:
The Dark Knight Rises website actually contains a sound file of some chanting, which turns out to reveal a link to a Twitter account, @TheFireRises, when you run it through a sound analysis program. That account, in turn, just tweeted this photo.
This isn’t entirely true, as the link in the Twitter account actually links to this picture, where you can add your own Twitter or Facebook picture to the mosaic. But hurry – it looks like it’s almost filled up!
But now that the viral campaign has started, we can expect lots more clues and awesome pictures ramping up to ComicCon in July, and the movie’s eventual release in 2012. Stay tuned to LSF for all Dark Knight related info!